The main point of difference with Revolution is the personalised nature of the service. It's more akin to some of my favourite shops visited when travelling the world, and quite different from the big, more commercially focused franchise/chain stores that are becoming ubiquitous today. It is a one-man operation run by Jonty Ritchie. I started riding and racing MTB in the late 80s, including racing DH and XC at an Elite level internationally and locally for many years. The business itself has been in operation for twenty years. My personal transport is an e-bike. I do not own or drive a car. I'm still very passionate about the bicycle as a thing of beauty and for the joy it brings, both recreationally and as the perfect form of transport in our great little city. Jonty